THE NEUTRA FURNITURE COLLECTION by VS
       
     
       
     
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VS-NEUTRA @ A+D MUSEUM
       
     
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THE NEUTRA FURNITURE COLLECTION by VS
       
     
THE NEUTRA FURNITURE COLLECTION by VS

CLIENT: VS
ROLES: CREATIVE DIRECTION, STRATEGY, PRODUCING, DIRECTING

I've been a fan of Modernist architect Richard Neutra's residental work since I narrowly missed renting one of his Kelton apartments in college, but I was only generally aware of his furniture designs. 

CHALLENGE: How do you generate interest in a collection of rare and previously unreleased Neutra furniture designs that German furniture studio VS would soon be releasing?

SOLUTION: Speak to the experts! 

Working with with Neutra's son Dion Neutra (pictured above, at his father's 1949 Reunion House), architectural historian and Neutra Scholar Barbara Lamprecht (author of Neutra: Complete Works), and many other esteemed Los Angeles architects and designers, we filmed interviews in several Neutra-designed residences, including the VDL Research House in Silver Lake and the Taylor House in Glendale.

PRODUCT: The interviews were edited into several short films, screen content for trade shows, and social media videos.

The longer Boomerang chair film played at the VS-Neutra exhibit at the A+D Museum in Los Angeles, with a room full of Boomerangs as seating.

See the VS-Neutra website here.

       
     
RICHARD NEUTRA @ A+D
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Barbara Lamprecht on the Boomerang Chair

Barbara Lamprecht is arguably the world's foremost authority on Richard Neutra and a passionate and an engaging storyteller. We filmed this interview at Richard Neutra’s 1962 Taylor House II, now owned by John Solomon.

There were a lot of great things to come out of this project. Perhaps my favorite was when Barbara had a breakthrough about the Boomerang Chair's role on camera.

Once thought of as a left-field design, Barbara realized, mid-interview, that the Boomerang was actually a fulcrum upon which Neutra's work shifted towards a warmer and more rustic modernism. We all lit up with excitement.

Read her thoughts on the chair here

 

VS-NEUTRA @ A+D MUSEUM
       
     
VS-NEUTRA @ A+D MUSEUM
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Gensler's Philippe Paré on the Boomerang Chair
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